Importance of Color in Branding
Color plays a major part in the correct reflection of your brand/company. This visually obvious yet subtle application has a significant impact on the way a brand is perceived by the public. No matter if you’re designing a brand for yourself, a small company, or a corporation the effects of color will not discriminate based on how much cash you have to start.
The meaning of color.
Color meanings vary from culture to culture, and the impact that your brand has on your targeted audience. Here is a list of a few meanings on how colors are interpreted by brands:
Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.
Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.
Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.
Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.
Pink: Romantic, Feminine, Love, Beauty.
Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.
Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.